{"id":2528,"date":"2014-02-08T03:45:57","date_gmt":"2014-02-08T11:45:57","guid":{"rendered":"https:\/\/markccrowley.com\/?p=2528"},"modified":"2021-08-12T09:17:19","modified_gmt":"2021-08-12T16:17:19","slug":"why-your-personal-influence-is-far-greater-than-you-ever-knew","status":"publish","type":"post","link":"https:\/\/staging-wmplo.xyz\/mark-c-divi5\/why-your-personal-influence-is-far-greater-than-you-ever-knew\/","title":{"rendered":"Why Your Personal Influence Is Far Greater Than You Ever Knew"},"content":{"rendered":"<p><b><i><\/i><\/b><i><span style=\"color: #000000;\">\u201cSetting an example is not the main means of influencing another, it is the only means.<\/span><\/i><span style=\"color: #000000;\">\u201c<\/span><\/p>\n<p>~\u00a0Albert Schweitzer<br \/>\n<b>Introduction:<\/b><\/p>\n<p>Through a series of fascinating studies, Harvard-trained social scientists, Nicholas Christakis and James Fowler, have shown that human beings are profoundly influenced by the behavior of the people closest to them in their lives.<\/p>\n<p>When we learn a colleague has voted, for example, we\u2019re far more likely to vote ourselves.\u00a0 When someone in our social circle quits smoking, eats too much in a restaurant, or is characteristically studious, we\u2019re unconsciously persuaded to copy those same behaviors.<\/p>\n<p>While the research proves something we may long ago have intuitively surmised \u2013 that we directly influence our friends and they influence us \u2013 Christakis and Fowler discovered that the true nature of that impact is <i>far greater \u2013 and wider<\/i> \u2013 than any of us may have imagined.<\/p>\n<p>What you\u2019re about to learn is groundbreaking information (not to mention incredibly interesting).\u00a0 But it\u2019s very possible that your behavior as a leader will be permanently and positively changed once you discover the full power of your own personal example.<img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5208 alignright\" src=\"https:\/\/staging-wmplo.xyz\/mark-c-divi5\/wp-content\/uploads\/2014\/02\/51QJSR-WWL._SX330_BO1204203200_-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/staging-wmplo.xyz\/mark-c-divi5\/wp-content\/uploads\/2014\/02\/51QJSR-WWL._SX330_BO1204203200_-200x300.jpg 200w, https:\/\/staging-wmplo.xyz\/mark-c-divi5\/wp-content\/uploads\/2014\/02\/51QJSR-WWL._SX330_BO1204203200_.jpg 332w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/><\/p>\n<p><b>Human Behavior Is Wildly Contagious<\/b><\/p>\n<p>In what\u2019s perhaps their most revealing study on influence, the two researchers sought to determine whether having an obese friend made people any more susceptible to becoming obese themselves.<\/p>\n<p>To get their answer, Christakis and Fowler directed a team that painstakingly analyzed three decades of data collected from the famous, and still ongoing, Framingham Heart Study.\u00a0 Dating back more than 50 years, 15,000 study participants \u2013 the residents of Framingham, Massachusetts \u2013 have visited their doctors every four\u00a0years to have their key health indicators, including their weight, measured and recorded.\u00a0 And before every check-up was finished, participants updated their list of family members, co-workers and friends.<\/p>\n<p>By the time all the analysis was completed, the research team identified how 5,124 of the Framingham residents were connected, and linked them to over 50,000 friends, family and co-workers.<\/p>\n<p>The study results were then published in the <i>New York Times<\/i>.\u00a0 In a front-page article titled, \u201c<i>Are Your Friends Making You Fat?\u201d<\/i> the paper reported that the behavior of loading on pounds is <span style=\"text-decoration: underline;\">highly <\/span>contagious:<!--more--><\/p>\n<p>\u201c<i>When a Framingham resident became obese, his or her friends proved to be 57% more likely to become obese as well.\u201d<\/i><\/p>\n<p>As stunning of a finding as this was, the research produced two additional discoveries that prove one person\u2019s behavior can spread well beyond their closest contacts:<\/p>\n<ul>\n<li>A Framingham resident was roughly 20% more likely to become obese if a <i>friend of a friend<\/i> gained weight.<\/li>\n<\/ul>\n<ul>\n<li>And, a person\u2019s risk of obesity went up 10% if a <i>friend of a friend of a friend<\/i> gained weight.<\/li>\n<\/ul>\n<p>In a book Christakis and Fowler subsequently co-wrote, <i>Connected: The Surprising Power Of Our Social Networks And How They Shape Our Lives, <\/i>the authors named this phenomena, the \u201cThree Degrees of Influence Rule.\u201d\u00a0 I recently met with Fowler at the University of California, San Diego (where he\u2019s Professor of Medical Genetics and Political Science), and asked him to explain the finding.<\/p>\n<p>\u201cWhat we discovered is that everything we do or say tends to ripple though our network, having an impact not just on our friends (first degree), but also on our friend\u2019s friends (second degree) and even our friend\u2019s friend\u2019s friends.\u00a0 What we rarely consider is that everything each of us thinks, feels, does or says can spread far beyond the people we know.\u201d<\/p>\n<p>As an explanation for why human beings are influenced this way, Fowler and Christakis theorize that people pick up subconscious signals from everyone around them, and then use those clues to define \u201cnormal\u201d behavior.\u00a0 They suspect that as friends around us gain weight, for example, we gradually change our mental picture of what \u201cobese\u201d looks like and permit ourselves to pack on more pounds.<\/p>\n<p><b>Leveraging This Knowledge To Expand Your Leadership Influence<\/b><\/p>\n<p>Since <i>Connected <\/i>was published, Fowler\u2019s been able to more deeply understand how his and Christakis\u2019 work can greatly improve personal influence.\u00a0 During our conversation, I asked him if there were specific ways workplace leaders could intentionally leverage his research to build more effective teams, and more cohesively shape their organization\u2019s culture.\u00a0 Without hesitation, he offered these three insights:<\/p>\n<p><b>1.\u00a0\u00a0 <\/b><b>Keep Your Obese Friends<\/b><\/p>\n<p>One of the big take-aways from the obesity study, Fowler told me, is that a lot of people concluded it would be wise to dump all their fat friends.\u00a0 \u201cBut we found that people who keep their overweight friends are far healthier than the ones who don\u2019t.\u00a0 There\u2019s simply tremendous value in having friendships.\u00a0 Even a dysfunctional one is almost always better than no friendship at all.\u201d<\/p>\n<p>For this very same reason, Fowler stresses that it\u2019s generally a mistake in business to instinctively get rid of employees who behave in ways that compete against the culture.\u00a0 Just as with having an overweight friend, he says, every worker has value (e.g. skills, talents and know-how) that gets lost when they\u2019re dismissed.\u00a0 And Fowler is convinced that exposure to the correct conduct is often all that\u2019s required to turn rogue employees around.<\/p>\n<p>\u201cBefore you weed somebody out, you should first surround them with people who model the desired behavior,\u201d he advises.\u00a0 \u201cOrganize the people they routinely work with to try to change their behavior before taking any drastic step.\u201d<\/p>\n<p><b>2.\u00a0 <\/b><b>Use Communications To Inspire<\/b><\/p>\n<p>One of the most important lessons from the research is that human beings routinely copy one another, often unconsciously.\u00a0 So in business, whatever example a leader sets, employees are likely to repeat it.<\/p>\n<p>Consider the following scenario.\u00a0 A manager sees a report that shows his team is significantly behind goal in a key area.\u00a0 Feeling stressed, he rushes off an e-mail to his direct reports to convey his dissatisfaction, and brusquely challenges them to ensure the goal gets met by month-end.<\/p>\n<p>What many people don\u2019t consider in these situations, says Fowler, is that whatever tone and manner the leader chooses to use to communicate will inevitably get passed down to the lowest level of their organization (at least three degrees).\u00a0 Because this leader chose to be chiding in motivating performance, his same style will be emulated throughout his entire team.<\/p>\n<p>Something else that Christakis\u2019 and Fowler\u2019s work validates is that human emotions and moods are highly contagious.\u00a0 This underscores the fact that the underlying <i>spirit<\/i> of a leader\u2019s words deeply affects how an entire team is made to feel.\u00a0 Consequently, Fowler urges leaders to be intentionally uplifting, encouraging \u2013 even kind \u2013 with all their communications.\u00a0 \u201cThe question I\u2019d have you ask before you push the send button is this: \u2018<i>Would I want to be in a company where ten people are sending out messages like this one?\u2019\u201d<\/i><\/p>\n<p><b>3.\u00a0 <\/b><b>Nurture <i>All <\/i>Your Personal Relationships<\/b><\/p>\n<p>As described in <i>Connected, <\/i>Stanford sociologist, Mark Granovetter, surveyed technical, managerial and professional workers in Boston who recently had relied on personal contacts to get a job.\u00a0 He discovered that most of these workers found jobs via \u201cweak ties,\u201d old college friends, past workmates, and even previous employers \u2013 people no longer in their day-to-day lives. And, in what represents further validation for the \u201cThree Degrees of Influence Rule,\u201d it was distant friends, or friends of friends, who most often passed on their names to hiring managers.<\/p>\n<p>\u201cWhat our research shows is that social relationships are way more powerful than we realize,\u201d says Fowler.\u00a0 \u201cTied to all we\u2019ve learned, it\u2019s become clear that managing relationships (within and outside of one\u2019s own organization) is as important if not more important than anything we do in business today.\u00a0 Our work proves it\u2019s not just the people you can see; it\u2019s also the people you can\u2019t see.\u00a0 Consequently, the value of each individual relationship you have is far greater than we\u2019ve ever understood because of the multipliers of scale.\u201d<\/p>\n<p><b>Conclusion<\/b><\/p>\n<p>For anyone in a leadership role, the knowledge that their behavior affects the lives of so many people bears an almost sacred responsibility.<\/p>\n<p>But another key insight to be taken from Christakis and Fowler\u2019s research is that every person on your team also has powerful influence on how their colleagues behave.<\/p>\n<p>Your employees, therefore, should be taught about the network effect.\u00a0 Ensure they know that when they choose to be supportive, collaborative, encouraging and appreciative to people they work with, those same values will ripple brilliantly through your team and beyond.<\/p>\n<p>\u201cThere will be conversations and moments where people are spreading information, and learning about how to behave from one another that\u2019s going to multiply all those individual things you do in a company to make it better,\u201d says Fowler.\u00a0 \u201cI personally believe it\u2019s a very inspirational message.\u201d<\/p>\n<p>Me, too.<\/p>\n<p><strong><em><span style=\"color: #0000ff;\"><span style=\"color: #993366;\">Please know in advance that we\u00a0greatly\u00a0appreciate\u00a0when you share these articles with friends and colleagues via Twitter, Facebook and e-mail.\u00a0\u00a0Our aim is to influence, and we rely on you to help us get our message out! \u00a0If you would like to receive Mark\u2019s work directly (no strings!), please\u00a0sign up for his <\/span><a href=\"https:\/\/staging-wmplo.xyz\/mark-c-divi5\/subscribe\"><span style=\"color: #0000ff;\">tribe\u00a0here.\u00a0<\/span><\/a>\u00a0<\/span><\/em><\/strong><\/p>\n<p><strong>PS: Be sure to read all of Mark&#8217;s <em>Fast Company<\/em> Magazine articles &#8212; you can find these on the top right-hand side of this website!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><b>\u00a0<\/b><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cSetting an example is not the main means of influencing another, it is the only means.\u201c ~\u00a0Albert Schweitzer Introduction: Through a series of fascinating studies, Harvard-trained social scientists, Nicholas Christakis and James Fowler, have shown that human beings are profoundly influenced by the behavior of the people closest to them in their lives. When we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,14,16],"tags":[44,255,52,252,109,253,254,133],"class_list":["post-2528","post","type-post","status-publish","format-standard","hentry","category-heartleadershipinpractice","category-leadership","category-wisdomefromotherauthors","tag-ceo","tag-connected-the-surprising-power-of-our-social-networks-and-how-they-shape-our-lives","tag-connection","tag-corporate-culture","tag-human-performance","tag-influence","tag-james-fowler","tag-leadership-skills"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Your Personal Influence Is Far Greater Than You Ever Knew - Mark C. 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