{"id":5331,"date":"2022-02-10T15:28:27","date_gmt":"2022-02-10T23:28:27","guid":{"rendered":"https:\/\/markccrowley.com\/?p=5331"},"modified":"2022-02-12T05:24:14","modified_gmt":"2022-02-12T13:24:14","slug":"david-schonthal-how-to-overcome-the-resistance-that-always-awaits-new-ideas","status":"publish","type":"post","link":"https:\/\/staging-wmplo.xyz\/mark-c-divi5\/david-schonthal-how-to-overcome-the-resistance-that-always-awaits-new-ideas\/","title":{"rendered":"David Schonthal: How To Overcome The Resistance That Always Awaits New Ideas"},"content":{"rendered":"<iframe loading=\"lazy\" src=\"https:\/\/player.blubrry.com\/?media_url=https%3A%2F%2Fmedia.blubrry.com%2Fleadfromtheheartpodcast%2Fcontent.blubrry.com%2Fleadfromtheheartpodcast%2FLFTH-Episode_80.mp3&amp;podcast_link=https%3A%2F%2Fstaging-wmplo.xyz%2Fmark-c-divi5%2Fdavid-schonthal-how-to-overcome-the-resistance-that-always-awaits-new-ideas%2F#mode-Light&border-000000&progress-000000\" scrolling=\"no\" width=\"100%\" height=\"165\" frameborder=\"0\" id=\"blubrryplayer-1\" class=\"blubrryplayer\" title=\"Blubrry Podcast Player\"><\/iframe><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/leadfromtheheartpodcast\/content.blubrry.com\/leadfromtheheartpodcast\/LFTH-Episode_80.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/staging-wmplo.xyz\/mark-c-divi5\/?powerpress_pinw=5331-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/leadfromtheheartpodcast\/content.blubrry.com\/leadfromtheheartpodcast\/LFTH-Episode_80.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"LFTH-Episode_80.mp3\">Download<\/a><\/p><p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-5397\" src=\"https:\/\/staging-wmplo.xyz\/mark-c-divi5\/wp-content\/uploads\/2022\/02\/thumbnail_Schonthal_Headshot-2-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/>2,500 years ago, Greek philosopher, Heraclitus famously observed that \u201cthere is nothing permanent in life except change.\u201d<\/p>\n<p>And anyone who\u2019s lived just a few years on our planet knows old Heraclitus was speaking truth.<\/p>\n<p>Despite our intellectual acceptance of the ancient sage\u2019s observation, we humans tend to strongly resist &amp; even reject change \u2013 something many a workplace leader has come to discover when they\u2019ve tried to alter a policy, introduce a new system or move a team in a new direction.<\/p>\n<p><strong>David Schonthal<\/strong> \u2013 award winning <strong>professor of Innovation &amp; Entrepreneurship at Northwestern University\u2019s Kellogg School of Management<\/strong> \u2013 is the co-author of the <strong><em>Wall Street Journal<\/em>\u00a0bestseller,<\/strong> <strong><em>\u201cThe Human Element: Overcoming The Resistance That Awaits New Ideas.\u201d<\/em><\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-5327 alignright\" src=\"https:\/\/staging-wmplo.xyz\/mark-c-divi5\/wp-content\/uploads\/2022\/01\/419qWOwTnL._SX336_BO1204203200_-203x300.jpg\" alt=\"\" width=\"188\" height=\"278\" srcset=\"https:\/\/staging-wmplo.xyz\/mark-c-divi5\/wp-content\/uploads\/2022\/01\/419qWOwTnL._SX336_BO1204203200_-203x300.jpg 203w, https:\/\/staging-wmplo.xyz\/mark-c-divi5\/wp-content\/uploads\/2022\/01\/419qWOwTnL._SX336_BO1204203200_.jpg 338w\" sizes=\"(max-width: 188px) 100vw, 188px\" \/>And his brilliant insight is that what most marketers, innovators, leaders, activists, &amp; anyone else in the business of creating change, operate on the same deep assumption. It is the belief that the best (&amp; perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself.<\/p>\n<p>They try to put more \u201cfuel\u201d on the benefits of the change instead of investigating \u2013 &amp; even anticipating \u2013 the psychological &amp; emotional reasons why people are reluctant to support the change or even entirely resist it.<\/p>\n<p>A word we\u2019re all going to hear more often this year is <em>\u201cfriction.<\/em>\u201d David introduces it to describe what often inhibits successful change initiatives \u2013 &amp; he asserts that there are four key <em>\u201cfrictions\u201d<\/em> that operate against innovation &amp; change.<\/p>\n<ul>\n<li><em><strong>We humans like to stick with what we know \u2013 even when we know it limits us.<\/strong><\/em><\/li>\n<li><em><strong>We follow the path of least resistance &amp; seek to minimize effort.<\/strong><\/em><\/li>\n<li><em><strong>We often feel emotionally threatened by requests to change our behavior.<\/strong><\/em><\/li>\n<li><em><strong>And we have a very strong impulse to resist when we feel change is being imposed upon us.<\/strong><\/em><\/li>\n<\/ul>\n<p>Of course, David has developed uncommon remedies to all four of these <em>\u201cfrictions\u201d\u00a0<\/em>&amp; this episode is devoted to introducing them.<\/p>\n<p><strong>As a special feature, at the end of the podcast, Mark asks David to explain how he would use all of his research &amp; knowledge to successfully overcome resistance to implementing the change in organizations that we all desire: to break away from our traditional leadership practices once &amp; for all, &amp; introduce a &#8220;Lead From The Heart&#8221; philosophy. His response provides a blueprint for all workplace managers to follow.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2,500 years ago, Greek philosopher, Heraclitus famously observed that \u201cthere is nothing permanent in life except change.\u201d And anyone who\u2019s lived just a few years on our planet knows old Heraclitus was speaking truth. Despite our intellectual acceptance of the ancient sage\u2019s observation, we humans tend to strongly resist &amp; even reject change \u2013 something [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[283],"tags":[606,604,608,258,605,607],"class_list":["post-5331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-change-management","tag-david-schonthal","tag-kellogg-school-of-business","tag-lead-from-the-heart","tag-loran-nordgren","tag-the-human-element"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>David Schonthal: How To Overcome The Resistance That Always Awaits New Ideas - Mark C. Crowley<\/title>\n<meta name=\"description\" content=\"2,500 years ago, Greek philosopher, Heraclitus famously observed that \u201cthere is nothing permanent in life except change.\u201d And anyone who\u2019s lived just a few years on our planet knows old Heraclitus was speaking truth. Despite our intellectual acceptance of the ancient sage\u2019s observation, the truth is we humans tend to resist &amp; even reject change \u2013 something many a workplace leader has come to discover when they\u2019ve tried to alter a policy, introduce a new system or move a team in a new direction.\u00a0 David Schonethal \u2013 award winning professor of Innovation &amp; Entrepreneurship at Northwestern University\u2019s Kellogg School of Management \u2013 is the co-author of the new bestseller, \u201cThe Human Element: Overcoming The Resistance That Awaits New Ideas.\u201d And his brilliant insight is that what most marketers, innovators, leaders, activists, &amp; anyone else in the business of creating change, operate on the same deep assumption. It is the belief that the best (&amp; perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. They try to put more \u201cfuel\u201d on the benefits of the change instead of investigating \u2013 &amp; even anticipating \u2013 the psychological &amp; emotional reasons why people are reluctant to support the change or even entirely resist it. A word we\u2019re all going to hear more often this year is \u201cfriction.\u201d David introduces it to describe what often inhibits successful change initiatives \u2013 &amp; he asserts that there are four key \u201cfrictions\u201d that operate against innovation &amp; change. We humans like to stick with what we know \u2013 even when we know it limits us. We follow the path of least resistance &amp; seek to minimize effort. We often feel emotionally threatened by requests to change our behavior. And we have a very strong impulse to resist when we feel change is being imposed upon us. Of course, David has developed uncommon remedies to all four of these \u201cfrictions\u201d\u00a0&amp; this episode is devoted to introducing them. As a special feature, at the end of the podcast, Mark asks David to explain how he would use all of his research &amp; knowledge to successfully overcome resistance to implementing the change in organizations that we all desire: to break away from our traditional leadership practices once &amp; for all, &amp; introduce a &quot;Lead From The Heart&quot; philosophy. His response provides a blueprint for all workplace managers to follow.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/7pu.55f.myftpupload.com\/david-schonthal-how-to-overcome-the-resistance-that-always-awaits-new-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"David Schonthal: How To Overcome The Resistance That Always Awaits New Ideas - Mark C. Crowley\" \/>\n<meta property=\"og:description\" content=\"2,500 years ago, Greek philosopher, Heraclitus famously observed that \u201cthere is nothing permanent in life except change.\u201d And anyone who\u2019s lived just a few years on our planet knows old Heraclitus was speaking truth. Despite our intellectual acceptance of the ancient sage\u2019s observation, the truth is we humans tend to resist &amp; even reject change \u2013 something many a workplace leader has come to discover when they\u2019ve tried to alter a policy, introduce a new system or move a team in a new direction.\u00a0 David Schonethal \u2013 award winning professor of Innovation &amp; Entrepreneurship at Northwestern University\u2019s Kellogg School of Management \u2013 is the co-author of the new bestseller, \u201cThe Human Element: Overcoming The Resistance That Awaits New Ideas.\u201d And his brilliant insight is that what most marketers, innovators, leaders, activists, &amp; anyone else in the business of creating change, operate on the same deep assumption. It is the belief that the best (&amp; perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. They try to put more \u201cfuel\u201d on the benefits of the change instead of investigating \u2013 &amp; even anticipating \u2013 the psychological &amp; emotional reasons why people are reluctant to support the change or even entirely resist it. A word we\u2019re all going to hear more often this year is \u201cfriction.\u201d David introduces it to describe what often inhibits successful change initiatives \u2013 &amp; he asserts that there are four key \u201cfrictions\u201d that operate against innovation &amp; change. We humans like to stick with what we know \u2013 even when we know it limits us. We follow the path of least resistance &amp; seek to minimize effort. We often feel emotionally threatened by requests to change our behavior. And we have a very strong impulse to resist when we feel change is being imposed upon us. Of course, David has developed uncommon remedies to all four of these \u201cfrictions\u201d\u00a0&amp; this episode is devoted to introducing them. As a special feature, at the end of the podcast, Mark asks David to explain how he would use all of his research &amp; knowledge to successfully overcome resistance to implementing the change in organizations that we all desire: to break away from our traditional leadership practices once &amp; for all, &amp; introduce a &quot;Lead From The Heart&quot; philosophy. His response provides a blueprint for all workplace managers to follow.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/7pu.55f.myftpupload.com\/david-schonthal-how-to-overcome-the-resistance-that-always-awaits-new-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Mark C. 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Despite our intellectual acceptance of the ancient sage\u2019s observation, the truth is we humans tend to resist & even reject change \u2013 something many a workplace leader has come to discover when they\u2019ve tried to alter a policy, introduce a new system or move a team in a new direction.\u00a0 David Schonethal \u2013 award winning professor of Innovation & Entrepreneurship at Northwestern University\u2019s Kellogg School of Management \u2013 is the co-author of the new bestseller, \u201cThe Human Element: Overcoming The Resistance That Awaits New Ideas.\u201d And his brilliant insight is that what most marketers, innovators, leaders, activists, & anyone else in the business of creating change, operate on the same deep assumption. It is the belief that the best (& perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. They try to put more \u201cfuel\u201d on the benefits of the change instead of investigating \u2013 & even anticipating \u2013 the psychological & emotional reasons why people are reluctant to support the change or even entirely resist it. A word we\u2019re all going to hear more often this year is \u201cfriction.\u201d David introduces it to describe what often inhibits successful change initiatives \u2013 & he asserts that there are four key \u201cfrictions\u201d that operate against innovation & change. We humans like to stick with what we know \u2013 even when we know it limits us. We follow the path of least resistance & seek to minimize effort. We often feel emotionally threatened by requests to change our behavior. And we have a very strong impulse to resist when we feel change is being imposed upon us. Of course, David has developed uncommon remedies to all four of these \u201cfrictions\u201d\u00a0& this episode is devoted to introducing them. As a special feature, at the end of the podcast, Mark asks David to explain how he would use all of his research & knowledge to successfully overcome resistance to implementing the change in organizations that we all desire: to break away from our traditional leadership practices once & for all, & introduce a \"Lead From The Heart\" philosophy. His response provides a blueprint for all workplace managers to follow.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/7pu.55f.myftpupload.com\/david-schonthal-how-to-overcome-the-resistance-that-always-awaits-new-ideas\/","og_locale":"en_US","og_type":"article","og_title":"David Schonthal: How To Overcome The Resistance That Always Awaits New Ideas - Mark C. Crowley","og_description":"2,500 years ago, Greek philosopher, Heraclitus famously observed that \u201cthere is nothing permanent in life except change.\u201d And anyone who\u2019s lived just a few years on our planet knows old Heraclitus was speaking truth. Despite our intellectual acceptance of the ancient sage\u2019s observation, the truth is we humans tend to resist & even reject change \u2013 something many a workplace leader has come to discover when they\u2019ve tried to alter a policy, introduce a new system or move a team in a new direction.\u00a0 David Schonethal \u2013 award winning professor of Innovation & Entrepreneurship at Northwestern University\u2019s Kellogg School of Management \u2013 is the co-author of the new bestseller, \u201cThe Human Element: Overcoming The Resistance That Awaits New Ideas.\u201d And his brilliant insight is that what most marketers, innovators, leaders, activists, & anyone else in the business of creating change, operate on the same deep assumption. It is the belief that the best (& perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. They try to put more \u201cfuel\u201d on the benefits of the change instead of investigating \u2013 & even anticipating \u2013 the psychological & emotional reasons why people are reluctant to support the change or even entirely resist it. A word we\u2019re all going to hear more often this year is \u201cfriction.\u201d David introduces it to describe what often inhibits successful change initiatives \u2013 & he asserts that there are four key \u201cfrictions\u201d that operate against innovation & change. We humans like to stick with what we know \u2013 even when we know it limits us. We follow the path of least resistance & seek to minimize effort. We often feel emotionally threatened by requests to change our behavior. And we have a very strong impulse to resist when we feel change is being imposed upon us. Of course, David has developed uncommon remedies to all four of these \u201cfrictions\u201d\u00a0& this episode is devoted to introducing them. As a special feature, at the end of the podcast, Mark asks David to explain how he would use all of his research & knowledge to successfully overcome resistance to implementing the change in organizations that we all desire: to break away from our traditional leadership practices once & for all, & introduce a \"Lead From The Heart\" philosophy. His response provides a blueprint for all workplace managers to follow.","og_url":"https:\/\/7pu.55f.myftpupload.com\/david-schonthal-how-to-overcome-the-resistance-that-always-awaits-new-ideas\/","og_site_name":"Mark C. Crowley","article_publisher":"https:\/\/www.facebook.com\/leadfromtheheart","article_published_time":"2022-02-10T23:28:27+00:00","article_modified_time":"2022-02-12T13:24:14+00:00","og_image":[{"width":924,"height":924,"url":"https:\/\/7pu.55f.myftpupload.com\/wp-content\/uploads\/2022\/02\/thumbnail_Schonthal_Headshot-2.jpg","type":"image\/jpeg"}],"author":"Mark C. Crowley","twitter_card":"summary_large_image","twitter_creator":"@MarkCCrowley","twitter_site":"@markccrowley","twitter_misc":{"Written by":"Mark C. Crowley","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/7pu.55f.myftpupload.com\/david-schonthal-how-to-overcome-the-resistance-that-always-awaits-new-ideas\/#article","isPartOf":{"@id":"https:\/\/7pu.55f.myftpupload.com\/david-schonthal-how-to-overcome-the-resistance-that-always-awaits-new-ideas\/"},"author":{"name":"Mark C. 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Crowley","isPartOf":{"@id":"https:\/\/7pu.55f.myftpupload.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/7pu.55f.myftpupload.com\/david-schonthal-how-to-overcome-the-resistance-that-always-awaits-new-ideas\/#primaryimage"},"image":{"@id":"https:\/\/7pu.55f.myftpupload.com\/david-schonthal-how-to-overcome-the-resistance-that-always-awaits-new-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/staging-wmplo.xyz\/mark-c-divi5\/wp-content\/uploads\/2022\/02\/thumbnail_Schonthal_Headshot-2.jpg","datePublished":"2022-02-10T23:28:27+00:00","dateModified":"2022-02-12T13:24:14+00:00","author":{"@id":"https:\/\/7pu.55f.myftpupload.com\/#\/schema\/person\/1138da8fd75b050dbc1f6097ddcf6507"},"description":"2,500 years ago, Greek philosopher, Heraclitus famously observed that \u201cthere is nothing permanent in life except change.\u201d And anyone who\u2019s lived just a few years on our planet knows old Heraclitus was speaking truth. Despite our intellectual acceptance of the ancient sage\u2019s observation, the truth is we humans tend to resist & even reject change \u2013 something many a workplace leader has come to discover when they\u2019ve tried to alter a policy, introduce a new system or move a team in a new direction.\u00a0 David Schonethal \u2013 award winning professor of Innovation & Entrepreneurship at Northwestern University\u2019s Kellogg School of Management \u2013 is the co-author of the new bestseller, \u201cThe Human Element: Overcoming The Resistance That Awaits New Ideas.\u201d And his brilliant insight is that what most marketers, innovators, leaders, activists, & anyone else in the business of creating change, operate on the same deep assumption. It is the belief that the best (& perhaps only) way to convince people to embrace a new idea is to heighten the appeal of the idea itself. They try to put more \u201cfuel\u201d on the benefits of the change instead of investigating \u2013 & even anticipating \u2013 the psychological & emotional reasons why people are reluctant to support the change or even entirely resist it. A word we\u2019re all going to hear more often this year is \u201cfriction.\u201d David introduces it to describe what often inhibits successful change initiatives \u2013 & he asserts that there are four key \u201cfrictions\u201d that operate against innovation & change. We humans like to stick with what we know \u2013 even when we know it limits us. We follow the path of least resistance & seek to minimize effort. We often feel emotionally threatened by requests to change our behavior. And we have a very strong impulse to resist when we feel change is being imposed upon us. Of course, David has developed uncommon remedies to all four of these \u201cfrictions\u201d\u00a0& this episode is devoted to introducing them. As a special feature, at the end of the podcast, Mark asks David to explain how he would use all of his research & knowledge to successfully overcome resistance to implementing the change in organizations that we all desire: to break away from our traditional leadership practices once & for all, & introduce a \"Lead From The Heart\" philosophy. 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