{"id":994,"date":"2012-01-25T05:00:34","date_gmt":"2012-01-25T13:00:34","guid":{"rendered":"https:\/\/markccrowley.com\/?p=994"},"modified":"2012-01-25T05:00:34","modified_gmt":"2012-01-25T13:00:34","slug":"fortune-magazines-100-best-companies-to-work-for-its-not-about-the-perks","status":"publish","type":"post","link":"https:\/\/staging-wmplo.xyz\/mark-c-divi5\/fortune-magazines-100-best-companies-to-work-for-its-not-about-the-perks\/","title":{"rendered":"Fortune Magazine&#8217;s 100 Best Companies To Work For: It&#8217;s Not About The Perks!"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-996\" title=\"Fortune Magazine's 100 Best Companies To Work For\" src=\"https:\/\/staging-wmplo.xyz\/mark-c-divi5\/wp-content\/uploads\/2012\/01\/fortune_20120206_1501.jpg\" alt=\"2012 100 Best Company's To Work For Cover\" width=\"150\" height=\"196\" \/>Here\u2019s the scenario:\u00a0 You\u2019ve just picked up the latest <em>Fortune Magazine<\/em> \u2013 the one which features it\u2019s annual listing of America\u2019s <em>\u201c100 Best Company\u2019s To Work For.\u201d<\/em><\/p>\n<p>As you review the list, you\u2019re not too terribly surprised to see that <em>Google<\/em> now ranks number one and that firms heralded in past years (e.g. <em>SAS<\/em>, <em>Wegman\u2019s Foods<\/em> and <em>Boston Consulting<\/em>) again rank in the top 5.<\/p>\n<p>As an ambitious leader seeking to learn from the example of these organizations, you read all the articles that describe their shared characteristics.\u00a0 And then you put the magazine on your credenza and go back to work.<\/p>\n<p>If I saw you the next day and asked you what you discovered to be the common denominators of all the great places to work, what would you say?<\/p>\n<p>If I had to guess, you\u2019d likely say something like \u201cincredible perks.\u201d<\/p>\n<p>While I truly admire <em>Fortune Magazine<\/em> for producing a list like this (annually updated since 1998), I think they unintentionally do a huge disservice to readers (leaders) by creating the illusion that providing perks like stocked pantries and free gymnasiums is predominantly what it takes to win the hearts of workers.<\/p>\n<p>Just consider <em>Fortune\u2019s<\/em> treatment of <em>Google.<\/em>\u00a0 In naming it as the new #1, the magazine showcases ten truly extravagant perks that almost no other company in the country replicates (Bowling alleys, unlimited free gourmet food and discounted eyebrow shaping to name a few).<\/p>\n<p>If I\u2019m a leader who wants to build my own team of happy, engaged and exceedingly productive employees, I\u2019m too easily persuaded that I\u2019m reliant on my organization to step up it\u2019s gift giving.\u00a0 I\u2019m not adequately convinced my own leadership practices play a meaningful role in employee satisfaction.\u00a0 And I would be wrong.<\/p>\n<p>The truth is (and <em>Fortune<\/em>, to its credit, clearly know this) whether amazing perks are provided or not) great places to work share at least five common leadership traits.\u00a0 And these practices can and should be modeled by every business leader:<!--more--><\/p>\n<p><strong>1. \u00a0 <span style=\"text-decoration: underline;\">They See Employees As The Heart Of Their Company<\/span><\/strong><\/p>\n<p>The intention to give employees perks starts with the belief that well cared for employees are likely to return the generosity in kind.\u00a0\u00a0 If you don\u2019t control your company\u2019s purse strings, you nevertheless can place a high emphasis on employee satisfaction and retention.\u00a0 Do this by consistently demonstrating that you genuinely value each employee and are grateful for all they contribute.<\/p>\n<p>(Using quotes I found in Fortune), <em>Google<\/em> CEO, Larry Page said it\u2019s his goal to \u201cmake people feel like they\u2019re part of a family.\u201d\u00a0 \u201cWhen you treat people that way, you get greater productivity.\u201d<\/p>\n<p><strong>2. \u00a0 <span style=\"text-decoration: underline;\">They\u2019re Committed To Deep And Ongoing Development And Mentoring<\/span><\/strong><\/p>\n<p>Employees remain happy and engaged when they feel they\u2019re always growing.\u00a0\u00a0 Star leaders have realized that they have much to teach and knowledge to share with their employees and do so generously.\u00a0\u00a0 <em>SAS<\/em> (#1 on Fortune\u2019s list in 2010 and 2011) recently created a 90-day <em>\u201cLeadership and<\/em> <em>Energy For Performance Program<\/em>\u201d which teaches managers how to bring as much energy possible to every area of their life \u2013 including the workplace.\u00a0 By demonstrating that they care for every dimension in each employee\u2019s lives, <em>SAS\u2019s<\/em> leaders inherently win over employee hearts.<\/p>\n<p><strong>3. \u00a0 <span style=\"text-decoration: underline;\">Successes and People Are Routinely Celebrated<\/span><\/strong><\/p>\n<p>In full understanding that pay (bonuses, raises etc.) has ceased to be any person&#8217;s <em>primary<\/em> motivator, leaders find creative and authentic ways of routinely honoring great effort and achievement.\u00a0 Feeling recognized for one\u2019s work is one of the cornerstones of a happy workforce.<\/p>\n<p><strong>4. \u00a0 <span style=\"text-decoration: underline;\">They Reinforce The Benefits Of Collaboration And Team Success<\/span><\/strong><\/p>\n<p><strong><\/strong>Keeping in mind Page\u2019s idea of creating an employee \u201cfamily,\u201d great emphasis is placed on team <em>cooperation<\/em> vs. competitiveness.\u00a0 At <em>Google<\/em>, 20% of an employee\u2019s workday is devoted to a project of the employee\u2019s choosing.\u00a0 Employees not only derive a sense of personal fulfillment by participating in work that\u2019s outside their normal scope, they inherently help other employees deliver on their goals.<\/p>\n<p><strong>5. \u00a0 <span style=\"text-decoration: underline;\">They Frequently Communicate How Individual Employee Efforts Impact The Organization\u2019s Success<\/span><\/strong><\/p>\n<p>Once again revealing that <em>Google\u2019s<\/em> success in attracting and keeping great employees has much more to do with insightful leadership, CEO, Page, said his goal as a leader \u201cis to make sure everybody in the company has great opportunities and that they feel they\u2019re having a meaningful impact and contributing to the good of society.\u201d\u00a0 The key take-away:\u00a0 Make sure your employees always know that they matter \u2013 that their work matters.<\/p>\n<p>Bring in muffins or doughnuts occasionally, if you like, but by implementing the spirit of just these five practices, you\u2019ll build an incredibly happy and sustainably productive team of people.<\/p>\n<p><em><strong>Thank you for sharing these blogs with friends and colleagues! \u00a0If you would like to receive them directly (free!), please <a href=\"https:\/\/staging-wmplo.xyz\/mark-c-divi5\/subscribe\/\">sign up here.\u00a0<\/a><\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s the scenario:\u00a0 You\u2019ve just picked up the latest Fortune Magazine \u2013 the one which features it\u2019s annual listing of America\u2019s \u201c100 Best Company\u2019s To Work For.\u201d As you review the list, you\u2019re not too terribly surprised to see that Google now ranks number one and that firms heralded in past years (e.g. SAS, Wegman\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,13,14,16],"tags":[38,48,73,80,85,92,98,125,133,171,183,199,229],"class_list":["post-994","post","type-post","status-publish","format-standard","hentry","category-lifeaffairs","category-heartleadershipinpractice","category-leadership","category-wisdomefromotherauthors","tag-boston-consulting","tag-collaboration","tag-employee-satisfaction","tag-excellence","tag-fortune-magazine","tag-google","tag-happiness","tag-larry-page","tag-leadership-skills","tag-recognition","tag-sas","tag-teamwork","tag-wegmans-foods"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fortune Magazine&#039;s 100 Best Companies To Work For: It&#039;s Not About The Perks! - Mark C. 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